Fun zone: Auto-responders and Generating Leads - website design

Auto-responders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important than the auto-responder is your opt-in list! But all auto-responders start out without a list ? the list doesn?t exist until your auto-responder mailing list starts filling up with names and email addresses!

autoresponder The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time ? and if you already have a list of 100,000 people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisements to promote your freebie. Don?t think of this as lost money, think of it as an investment in future earnings.

Give away an e-zine, reports, e-books, tutorials, access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets your freebie. You get their name and email address, and permission to send to them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it only has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off your mailing list. Most people are very busy and their time on the web is limited. You must give them reason to read your email and want to go to your blog or website. Your valuable content is that reason.

Using every opportunity that is presented to you in the world of Online Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ?thank you? email after a person has requested your freebie, and you have the opportunity to earn money every time an auto-responder message is sent out to that list in the future! Don?t waste those opportunities, and put it all in automatic mode with the use of an auto-responder. Once setup, the auto-responder will save you loads of time and you can use that time and your brain power to focus on other tasks.

Please let me know below in the comments section how you use auto-responders to market your business or any questions you may have. Thank you.